Douyin makes you famous in 15 seconds, but do you know how to realize it after becoming famous? -Know the column




Douyin currently has an average daily playback volume of more than 3 billion, and APP ranks seventh in the world. In the era of Douyin's short video, a person can be famous within 15 seconds. The dividend is a slice of the pie. For Douyin, everyone only knows to like and increase fans, but they don't know how to realize it. There are currently 5 ways to realize Douyin.


The first type: receiving advertising

This is the most important monetization method for Douyin at present. Douyin big coffees can embed advertisements into their videos through video postings, endorsements, etc., but they must be implanted according to their own video content so that users are more likely to accept it. .


The second type: doing e-commerce

At present, many big coffees are making money in this way, that is, adding a shopping cart function to their Douyin account page. Users can enter the shopping cart and go directly to Taobao to view product details. After users purchase products through this link, their Douyin account can Get commissions.


The third type: live broadcast

Live monetization is to realize the monetization by selling goods while live broadcast, but the requirements for opening live broadcast are relatively high. At present, only some big coffees have enabled this function. Fans who watch the live broadcast can gift Doucoins, and the accounts that open the live broadcast can get sound waves and sound waves. The higher the popularity, the higher the popularity.


Fourth: Drainage to other platforms

Although there are many Douyin accounts that cannot directly profit on the Douyin platform, they can make money from other platforms, such as adding their own WeChat account to the Douyin video to attract fans to the WeChat business for cash.


Fifth: Transformation to obtain derivative value

Douyin internet celebrities can create their own personal IP or develop into the entertainment industry, transforming into actors, and appearing in TV series. For example, the very popular Fei Qiming. It has been reported on the Internet that he may be starring in "I am waiting for you in the future". He is very May change from an internet celebrity to an actor.


Regardless of the monetization method, it must be based on the needs of users. Only by making the content exquisite enough to attract accurate fans can monetization be realized. For the above 5 monetization methods, which one do you prefer?